
KATE ALAVEZ
Kate Alavez is President of PromoShop, Inc., where she leads organizational change and transformation with a focus on people, technology, and sustainable practices – building cultures where teams can do their best work.
A two-time Counselor Power 50 honoree and 2024 PromoStandards Distributor Person of the Year, Kate serves on the PPAI Board of Directors and holds an MBA from CSU Monterey Bay.
Outside of work, she serves as a Service Unit Manager for Girl Scouts of Los Angeles, supporting 195+ girls and 40+ leaders, runs an industry book club focused on closing the access gap, and through Our Big Kitchen LA has helped provide thousands of meals to those experiencing food insecurity in 2026.


